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Content designer, writer, and strategist. Usually all three.
I've got 15-plus years' experience crafting words and designs people can act on and react to—including brand-new content types at Netflix, Hinge AI and paywalls, Siri's toughest questions, and WhatsApp Business.
NetflixHingeAppleMetaSpotifyShazam
Writing
Design
Strategy
Case studies
01
Netflix · 2025
Reworking Netflix's front door: the non-member home page
Sole content designer
Case study →
02
Netflix · 2026
Giving new content types a voice before they have a name
Lead content designer
Case study →
03
Hinge · 2023–2024
AI that coaches, not corrects
Sole content designer
Case study →
04
Apple · 2019–2020
The questions a voice assistant can't get wrong
Siri writer
Case study →
Other selected work
Get in touch for more context
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About me
Still here and still reading? I'm flattered!
I started as a movie critic and editor, which, yes, is a strange way into content design.
Since then: Shazam, Spotify, Meta, Apple, Hinge, Netflix. Still/always working on my book and screenplay, because of course.
Now living in upstate New York after a loooong time in NYC, and before that, Portland, OR; Silicon Valley Bay Area, CA; and Miami, FL.
